Problems
What will AGI do for Defend Direct-to-Retail Threats?
Traditional wholesale distributors and legacy consumer brands lose physical shelf space to digitally native entrants pivoting into brick-and-mortar retail. These challengers leverage established direct-to-consumer transaction data to prove hyper-local demand, allowing them to pitch retail buyers with guaranteed foot traffic. The incumbents surrender prime placements to competitors who bring pre-validated audiences and aggressive pricing directly to the merchant.