Problems
What will AGI do for Direct-to-Farm Ag Defections?
Ag-tech marketplaces and wholesale food aggregators lose their core buyers and suppliers to off-platform transactions after the first successful trade. Restaurants, grocers, and processors use digital platforms to discover local farms, but immediately move communication and payment to direct channels to bypass marketplace take-rates. This leakage strips platforms of their most lucrative recurring volume, leaving them with only fragmented, one-off spot purchases.