Problems
What will AGI do for Validate Digital Ad Spend?
Performance marketers and media buyers allocate massive budgets to digital advertising networks, paying for impressions, clicks, and conversions. However, they lack direct visibility into the true quality of the traffic they purchase. A significant percentage of programmatic ad spend is siphoned off by invalid traffic, including bot nets, click farms, and domain spoofing, meaning advertisers pay for interactions that never reach a real human audience.