Processes
What will AGI do for Assess customer needs and wants?
With no child occupations seeded, the assessment relies on the process name, description, and APQC lens ('Define the business concept and long-term vision'). Creating customer profiles and analyzing target groups to assess needs and wants are pure information transformation and strategic analysis tasks, placing this work firmly in the digital band.
A strategic marketing initiative, new product development cycle, or scheduled market review initiates the need to evaluate target audiences.