Processes
What will AGI do for Collect and maintain account information?
With no child occupations seeded, the scalar is derived from the APQC lens 'Develop and manage sales plans' and the process description ('collecting and maintaining all account information', 'update periodically'). This work describes pure data entry, CRM maintenance, and information aggregation. Because the value step consists entirely of software-addressable information transformation, it sits firmly in the digital band.
A new customer relationship is established or an existing customer interacts with the organization through a purchase, service request, or return.