Processes

What will AGI do for Define and manage channel strategy?

AI-deliverabilitydigital

Weighed the lens prior ('Develop marketing strategy') and the process description, as no child occupations are seeded. Activities like 'identifying appropriate channels', 'finding channel partners', and ensuring strategic alignment are highly cognitive, desk-based tasks relying on data analysis and communication. This points firmly to remotely-doable knowledge work, placing it high in the digital band.

Target customer segments are defined and require optimized routes to market to drive sales.

Trigger
Target customer segments are defined and require optimized routes to market to drive sales.
Outcome
A formalized mix of direct and indirect channels is established, with active partner relationships aligned to organizational strategy.

The work itself

Grounded Work Profile

Measured by

  • Customer Acquisition Cost By ChannelprocessProfile
  • Channel Return On InvestmentprocessProfile
  • Percentage Of Revenue Per ChannelprocessProfile
  • Channel Partner Retention RateprocessProfile

Key steps

  • Analyze target customer segments and buying preferencesprocessProfile
  • Identify potential direct and indirect market channelsprocessProfile
  • Evaluate prospective channel partners for strategic and operational fitprocessProfile
  • Assess projected costs and profit margins for each channel optionprocessProfile
  • Select final channels and formalize partner agreementsprocessProfile
  • Monitor ongoing channel performance and manage partner relationshipsprocessProfile

How AGI delivers it

Four ways AGI delivers for Define and manage channel strategy

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do
  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do
  • Business-as-Code

    Encode how your work runs, once, as software that executes itself.

    Platform.do