Processes
What will AGI do for Define and manage personas?
Because there are no seeded child occupations, this score is derived entirely from the process description and its 'Develop business strategy' PCF category lens. The work described—identifying demographic patterns, applying persona scoring, and designing marketing strategies—consists of pure cognitive information transformation and data analysis, placing it firmly in the digital band.
A marketing strategy review or the introduction of a new product requires targeted customer segmentation.