Processes
What will AGI do for Define internal marketing communication strategy?
Lacking seeded child occupations, this score derives directly from the APQC lens 'Develop marketing strategy' and the process description. Defining an internal marketing and communication program is pure knowledge work—involving planning, writing, and strategic analysis—that relies entirely on information transformation, placing it firmly in the digital band.
Leadership identifies a need to align employees with corporate objectives, promote an internal initiative, or boost brand advocacy.