Processes
What will AGI do for Deliver multichannel consumer experience?
With no child occupations seeded, the digital scalar is derived from the process name 'Deliver multichannel consumer experience' and its APQC top-level category lens. Multichannel operations blend digital knowledge work (e-commerce management, digital marketing, web/phone customer support) with physical operations (in-store experiences at electronics and appliance retailers). This combination of information delivery and physical store presence places the process in the hybrid band, trending digital.
A consumer initiates an interaction, inquiry, or transaction through a brand touchpoint such as a physical retail store, website, or mobile application.