Processes
What will AGI do for Determine corporate incentives?
Based on the APQC lens 'Develop and manage marketing plans' and the process description of introducing financial inducements like discounts, this work is entirely information-based. Determining incentives relies on financial modeling, pricing strategy, and data analysis, which are desk-bound knowledge tasks, driving a highly digital scalar.
A strategic goal to increase channel sales, launch a new product, or counter competitor channel promotions initiates the planning cycle.