Processes
What will AGI do for Develop marketing messages?
Derived primarily from the process description ('developing the central messages', 'craft concise statements', 'position the value proposition') and its lens category ('Develop and manage marketing plans'). Because no child occupations are seeded, the scalar rests on these definitions, which describe purely cognitive information transformation and drafting work. This relies entirely on knowledge surfaces and is highly addressable by AI, placing it firmly in the digital band.
A new product launch, campaign initiation, or strategic positioning shift dictates the need for targeted communication to a specific customer segment.