Processes

What will AGI do for Engage third-party advertising agency?

A marketing team identifies the need for external creative, media buying, or strategic advertising expertise for an upcoming campaign.

Trigger
A marketing team identifies the need for external creative, media buying, or strategic advertising expertise for an upcoming campaign.
Outcome
A qualified advertising agency is contracted, fully briefed, and ready to begin executing the specified marketing initiatives.

The work itself

Grounded Work Profile

Measured by

  • Agency Selection Cycle TimeprocessProfile
  • Contract Negotiation DurationprocessProfile
  • Procurement Cost Per AgencyprocessProfile
  • Agency Onboarding TimeprocessProfile

Key steps

  • Define scope of work and agency capability requirements.processProfile
  • Source and shortlist prospective advertising agencies.processProfile
  • Issue Request for Proposal and evaluate initial submissions.processProfile
  • Attend agency pitches and score presentations against brand criteria.processProfile
  • Negotiate pricing, service level agreements, and intellectual property terms.processProfile
  • Execute formal contracts and statements of work.processProfile
  • Onboard the agency with brand guidelines and campaign assets.processProfile

How AGI delivers it

Four ways AGI delivers for Engage third-party advertising agency

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do
  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do
  • Business-as-Code

    Encode how your work runs, once, as software that executes itself.

    Platform.do

Value flow

How Engage third-party advertising agency connects

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