Processes
What will AGI do for Establish channel objectives?
With no child occupations seeded, the evaluation relies on the APQC lens prior ('Develop marketing strategy') and the process description. The required activities—identifying channel roles and determining intermediary shipping, handling, and marketing costs—constitute pure analytical and strategic knowledge work. Because this value is generated entirely through information processing, financial modeling, and strategic planning without direct physical execution, it sits firmly in the digital band.
The approval of an organizational marketing strategy or a decision to expand distribution networks initiates this process.