Processes
What will AGI do for Orchestrate seamless omni-channel experience?
With no child occupations seeded, this scalar is derived from the APQC process name and its Retail Trade lens. 'Orchestrating' an 'omni-channel experience' entails corporate knowledge work, IT system integration, and marketing strategy across e-commerce and in-store platforms. This places the value-producing work firmly in the digital band, as it relies on software coordination and data analysis rather than hands-on physical retail execution.
A customer initiates a shopping journey or interacts with the brand across multiple digital and physical touchpoints.