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What will AGI do for Basis Technologies Platform?

The Basis Technologies Platform consolidates omnichannel digital advertising operations, executing programmatic media buys across display, video, connected TV, search, and social channels within a single interface. It manages campaign budgets, routes bids to ad exchanges, and compiles performance reporting to track ad spend against audience delivery.

What it does
The Basis Technologies Platform consolidates omnichannel digital advertising operations, executing programmatic media buys across display, video, connected TV, search, and social channels within a single interface. It manages campaign budgets, routes bids to ad exchanges, and compiles performance reporting to track ad spend against audience delivery.
How it flows
This cloud-based software is operated by human users through a web interface to build and manage campaigns. It consumes inventory data and executes transactions by connecting directly via APIs to ad exchanges, supply-side platforms, and major search and social networks.
Summary
The Basis Technologies Platform is a cloud-based digital software application that interfaces via APIs with ad exchanges and supply-side platforms, possessing no physical supply-chain lifecycle.

How AGI delivers it

Four ways AGI delivers for Basis Technologies Platform

  • Headless SaaS for Agents

    Give your tools an agent-consumable surface (API / MCP / SDK) so agents can do the work.

    For Basis Technologies Platform, give your tools an agent-consumable surface (API / MCP / SDK) so agents can do the work.

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    For Basis Technologies Platform, get the professional outcome delivered as software, priced on results, not headcount.

Value flow

How Basis Technologies Platform connects

uses

  • Ad Operations Managersmodel
  • Ad Operations Specialistsmodel
  • Campaign Managersmodel
  • Digital Media Plannersmodel
  • Media Billing Coordinatorsmodel
  • Media Buyersmodel
  • Media Plannersmodel
  • Programmatic Tradersmodel

uses (incoming)

Go deeper

Explore Basis Technologies Platform

Read the deeper take on agi.asView as markdown