- What it does
- Direct mail agencies design, print, and distribute physical promotional materials to targeted recipient lists. They handle campaign strategy, audience segmentation, copywriting, physical production, and postal logistics.
- How it flows
- Delivered as a managed professional service combining human strategy, digital design, and physical manufacturing. The agency ingests audience data from the client CRM, produces physical mailpieces via commercial print networks, and routes them through national postal systems to recipient mailboxes.
- Summary
- The agency converts digital campaign data into physical mailpieces, which are printed, presorted into postal trays, injected into national logistics networks, and transported to local post offices for final recipient delivery.