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What will AGI do for FreeWheel Strata?

FreeWheel Strata executes cross-channel media planning, purchasing, and financial reconciliation for advertising campaigns. It provides a central interface to allocate budgets, send electronic orders to publishers, and track delivery against local video, audio, digital, and print inventory.

What it does
FreeWheel Strata executes cross-channel media planning, purchasing, and financial reconciliation for advertising campaigns. It provides a central interface to allocate budgets, send electronic orders to publishers, and track delivery against local video, audio, digital, and print inventory.
How it flows
Delivered as a human-operated software application, Strata sits between media agencies and publishers. It connects directly to media seller inventory systems via EDI, pulls in audience measurement data from third-party providers, and exports billing data to agency accounting systems.
Summary
FreeWheel Strata is a purely digital media planning and purchasing software application and therefore has no physical supply-chain lifecycle.

How AGI delivers it

Four ways AGI delivers for FreeWheel Strata

  • Headless SaaS for Agents

    Give your tools an agent-consumable surface (API / MCP / SDK) so agents can do the work.

    For FreeWheel Strata, give your tools an agent-consumable surface (API / MCP / SDK) so agents can do the work.

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    For FreeWheel Strata, get the professional outcome delivered as software, priced on results, not headcount.

Value flow

How FreeWheel Strata connects

uses

  • Campaign Managersmodel
  • Media Billing Specialistsmodel
  • Media Buyersmodel
  • Media Plannersmodel

incumbent in (incoming)

  • Media Billing Automationmodel
  • Automated Media Reconciliationmodel

uses (incoming)

Go deeper

Explore FreeWheel Strata

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