Services

What will AGI do for Advertising, public relations, and related services?

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

The work itself

Grounded Work Profile

Tools

  • Client CRM SystemserviceBlueprint
  • Media Planning SystemserviceBlueprint
  • Creative SuiteserviceBlueprint
  • Media Distribution SystemserviceBlueprint
  • Analytics DashboardserviceBlueprint

Outputs

  • Communications PlanserviceBlueprint
  • Media Impact ReportserviceBlueprint

Measured by

  • Return on Ad SpendserviceBlueprint
  • Earned Media ValueserviceBlueprint

Key steps

  • Scope integrated communications needserviceBlueprint
  • Plan paid and earned media mixserviceBlueprint
  • Produce advertising and PR assetsserviceBlueprint
  • Approve communications planserviceBlueprint
  • Execute placements and outreachserviceBlueprint
  • Report combined media impactserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Advertising, public relations, and related services

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do
  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Advertising, public relations, and related services connects

composes

measured by

  • Earned Media Valuemodel
  • Return On Ad Spendmodel

optimizes

  • Cost Per Acquisitionmodel
  • Share of Voicemodel

produces

  • Communications Planmodel
  • Media Impact Reportmodel