AGI.do

Services

What will AGI do for Advertising intermediary services?

This subclass comprises services of intermediaries in the buying and selling of advertising space and time, more specifically the services of acquiring advertising space or time from media owners, for sale to advertisers or advertising agencies; and services of intermediaries in selling advertising space or time in various media for a fee or commission paid by the media outlet.

The work itself

Grounded Work Profile

Tools

  • Media Sales CRMserviceBlueprint
  • Inventory Management SystemserviceBlueprint
  • Booking SystemserviceBlueprint
  • Ad Trafficking SystemserviceBlueprint
  • Billing SystemserviceBlueprint

Outputs

  • Media Booking RecordsserviceBlueprint
  • Settlement StatementserviceBlueprint

Measured by

  • Booking Accuracy RateserviceBlueprint
  • Settlement TimelinessserviceBlueprint

Key steps

  • Aggregate advertiser demandserviceBlueprint
  • Source media inventoryserviceBlueprint
  • Negotiate placement ratesserviceBlueprint
  • Confirm booking with advertiserserviceBlueprint
  • Traffic ads to media ownersserviceBlueprint
  • Reconcile and settle billingserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Advertising intermediary services

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Advertising intermediary services connects

absorbs

  • Media Procurement Managementmodel

composes

measured by

  • Booking Accuracy Ratemodel
  • Settlement Timelinessmodel

optimizes

  • Inventory Fill Ratemodel
  • Margin Per Placementmodel

produces

  • Media Booking Recordsmodel
  • Settlement Statementmodel

realizes

  • Aggregate advertiser demandmodel
  • Confirm booking with advertisermodel
  • Negotiate placement ratesmodel
  • Reconcile and settle billingmodel
  • Source media inventorymodel
  • Traffic ads to media ownersmodel

Go deeper

Explore Advertising intermediary services

Read the deeper take on agi.asView as markdown