AGI.do

Services

What will AGI do for Brand measurement?

Quantitative survey to track brand equity, brand awareness, attitude towards the product.

The work itself

Grounded Work Profile

Tools

  • Survey Design PlatformserviceBlueprint
  • Consumer Panel PlatformserviceBlueprint
  • Social Listening PlatformserviceBlueprint
  • Analytics And Statistics PlatformserviceBlueprint
  • Business Intelligence PlatformserviceBlueprint

Outputs

  • Brand Health TrackerserviceBlueprint
  • Consumer Perception Survey ResultsserviceBlueprint
  • Brand Equity IndexserviceBlueprint

Measured by

  • Data AccuracyserviceBlueprint
  • Report Delivery TimelinessserviceBlueprint

Key steps

  • Define Brand Measurement GoalsserviceBlueprint
  • Design Survey And Tracking InstrumentsserviceBlueprint
  • Collect Brand Perception DataserviceBlueprint
  • Aggregate Media And Social SignalsserviceBlueprint
  • Model Brand Health MetricsserviceBlueprint
  • Build Brand Tracking DashboardserviceBlueprint
  • Present Brand Health FindingsserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Brand measurement

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Brand measurement connects

composes

measured by

  • Assessment Reliabilitymodel
  • Data Accuracymodel
  • Data Delivery Timelinessmodel
  • Report Delivery Timelinessmodel
  • Sample Representativenessmodel

optimizes

  • Brand Awarenessmodel
  • Brand Awareness Indexmodel
  • Brand Considerationmodel
  • Brand Consideration Ratemodel
  • Net Promoter Scoremodel

produces

  • Awareness Funnel Reportmodel
  • Brand Equity Indexmodel
  • Brand Equity Scorecardmodel
  • Brand Health Trackermodel
  • Brand Tracking Datasetmodel
  • Consumer Perception Survey Resultsmodel

Go deeper

Explore Brand measurement

Read the deeper take on agi.asView as markdown