Services

What will AGI do for Digital media buying services?

Digital media buying services are provided by external vendors . where vendors are advertising activities on the main platforms (Facebook, Twitter, Google, Yahoo, Microsoft Live & Bing), including many sub-elements of the digital program.

The work itself

Grounded Work Profile

Tools

Demand Side PlatformserviceBlueprint
Programmatic Bidding EngineserviceBlueprint
Campaign Management ConsoleserviceBlueprint
Analytics DashboardserviceBlueprint

Outputs

Media PlanserviceBlueprint
Spend ReportserviceBlueprint
Delivery LogserviceBlueprint

Measured by

Budget Pacing AccuracyserviceBlueprint
Viewable Impression RateserviceBlueprint

Key steps

Intake campaign briefserviceBlueprint
Set audience targeting parametersserviceBlueprint
Bid on ad inventoryserviceBlueprint
Approve spend allocationserviceBlueprint
Monitor delivery pacingserviceBlueprint
Report performance to clientserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Digital media buying services

Services-as-Software
Get the professional outcome delivered as software, priced on results, not headcount.
Services.do
Autonomous Agents as digital employees
Hire a digital employee that does the job under earned, supervised autonomy.
Agents.do

Value flow

How Digital media buying services connects

absorbs

Advertising Budget Managementmodel
Campaign Reconciliation Processmodel
Media Buying Processmodel
Media Procurementmodel

composes

Ad Spend Reconciliation Systemmodel
Analytics Dashboardmodel
Audience Data Platformmodel
Campaign Management Consolemodel
Campaign Optimization Enginemodel
Demand-Side Platformmodel
Demand Side Platformmodel
Marketing Analytics Dashboardmodel
Media Planning Platformmodel
Programmatic Bidding Enginemodel

measured by

Billing Reconciliation Accuracymodel
Budget Pacing Accuracymodel
Return On Ad Spendmodel
Viewability Ratemodel

optimizes

Cost Per Acquisitionmodel
Impression Reachmodel
Impression Viewabilitymodel
Return On Ad Spendmodel

produces

Campaign Performance Datasetmodel
Delivery Logmodel
Media Planmodel
Media Plan Documentmodel
Spend Reconciliation Reportmodel
Spend Reportmodel

realizes

Approve media plan and spendmodel
Approve spend allocationmodel
Bid on ad inventorymodel
Build audience and channel planmodel
Define campaign goals and budgetmodel
Execute programmatic buysmodel
Intake campaign briefmodel
Monitor delivery pacingmodel
Optimize bids and pacingmodel
Reconcile spend and billingmodel
Report performance to clientmodel
Set audience targeting parametersmodel

Go deeper

Explore Digital media buying services

Read the deeper take on agi.as View as markdown