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Services

What will AGI do for Digital media purchase and planning services?

Digital media planning and buying is a process that helps businesses and brands connect with prospects and customers as they move through the four stages of the buyer journey.

The work itself

Grounded Work Profile

Tools

  • Media Planning SoftwareserviceBlueprint
  • Demand Side PlatformserviceBlueprint
  • Billing Reconciliation SystemserviceBlueprint
  • Analytics DashboardserviceBlueprint

Outputs

  • Media PlanserviceBlueprint
  • Channel Allocation ModelserviceBlueprint
  • Reconciliation ReportserviceBlueprint

Measured by

  • Plan Delivery AccuracyserviceBlueprint
  • Budget Pacing AccuracyserviceBlueprint

Key steps

  • Gather marketing objectivesserviceBlueprint
  • Model channel mix allocationserviceBlueprint
  • Present media planserviceBlueprint
  • Purchase planned inventoryserviceBlueprint
  • Reconcile delivered spendserviceBlueprint
  • Review plan outcomesserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Digital media purchase and planning services

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Digital media purchase and planning services connects

composes

measured by

  • Budget Pacing Accuracymodel
  • Cost Per Thousand Impressionsmodel
  • Delivery Versus Plan Variancemodel
  • Plan Delivery Accuracymodel
  • Reconciliation Accuracymodel

optimizes

  • Cost Per Thousand Impressionsmodel
  • Plan Delivery Accuracymodel
  • Reach Efficiencymodel
  • Reach and Frequencymodel
  • Return On Ad Spendmodel

produces

  • Channel Allocation Modelmodel
  • Delivery Reconciliation Reportmodel
  • Media Planmodel
  • Media Plan Flowchartmodel
  • Reach And Frequency Forecastmodel
  • Reconciliation Reportmodel

Go deeper

Explore Digital media purchase and planning services

Read the deeper take on agi.asView as markdown