AGI.do

Services

What will AGI do for Direct advertising services?

This class comprises advertising and marketing services that communicate directly with the consumers, without using time or space in media outlets such as newspaper or television. It covers advertising and marketing campaigns communicated by direct mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, product demonstrations and display lettering. This class also covers full service direct mail advertisement and full service direct advertising.

The work itself

Grounded Work Profile

Tools

  • Customer Data PlatformserviceBlueprint
  • Creative Production SoftwareserviceBlueprint
  • Campaign Distribution SystemserviceBlueprint
  • Response Tracking SystemserviceBlueprint
  • Analytics DashboardserviceBlueprint

Outputs

  • Audience Segment ListserviceBlueprint
  • Campaign Creative AssetsserviceBlueprint
  • Response ReportserviceBlueprint

Measured by

  • Campaign Delivery RateserviceBlueprint
  • Response RateserviceBlueprint

Key steps

  • Define target audience segmentsserviceBlueprint
  • Develop creative offerserviceBlueprint
  • Approve campaign creativeserviceBlueprint
  • Distribute direct messagesserviceBlueprint
  • Track response and conversionsserviceBlueprint
  • Report campaign resultsserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Direct advertising services

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Direct advertising services connects

absorbs

  • Audience Segmentationmodel
  • Customer Acquisitionmodel
  • Direct Marketing Campaign Managementmodel
  • Direct Response Campaign Managementmodel

composes

measured by

  • Campaign Delivery Ratemodel
  • Cost Per Acquisitionmodel
  • Response Ratemodel

optimizes

  • Conversion Ratemodel
  • Cost Per Acquisitionmodel
  • Cost Per Responsemodel
  • Response Ratemodel
  • Return On Ad Spendmodel

produces

  • Audience Segment Listmodel
  • Campaign Creative Assetsmodel
  • Campaign Performance Reportmodel
  • Campaign Response Datasetmodel
  • Response Reportmodel

realizes

  • Approve campaign creativemodel
  • Approve campaign for launchmodel
  • Build and segment target listmodel
  • Define campaign objective and audiencemodel
  • Define target audience segmentsmodel
  • Design offer and creativemodel
  • Develop creative offermodel
  • Distribute direct messagesmodel
  • Execute multichannel deliverymodel
  • Report campaign resultsmodel
  • Track response and conversionsmodel
  • Track response and report resultsmodel

Go deeper

Explore Direct advertising services

Read the deeper take on agi.asView as markdown