Services

What will AGI do for Direct advertising services, sold separately?

This subclass comprises advertising and marketing services, sold separately, that communicate directly with the consumers, without using time or space in media outlets such as newspaper or television. It covers advertising and marketing campaigns communicated by direct mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, product demonstrations and display lettering.

The work itself

Grounded Work Profile

Tools

  • Customer Data PlatformserviceBlueprint
  • Creative Production SoftwareserviceBlueprint
  • Campaign Distribution SystemserviceBlueprint
  • Billing SystemserviceBlueprint

Outputs

  • Audience Segment ListserviceBlueprint
  • Campaign Creative AssetsserviceBlueprint
  • Standalone Campaign InvoiceserviceBlueprint

Measured by

  • Campaign Delivery RateserviceBlueprint
  • Response RateserviceBlueprint

Key steps

  • Scope standalone campaign briefserviceBlueprint
  • Build target audience listserviceBlueprint
  • Produce campaign creativeserviceBlueprint
  • Approve standalone campaignserviceBlueprint
  • Distribute and track campaignserviceBlueprint
  • Invoice campaign separatelyserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Direct advertising services, sold separately

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do
  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Direct advertising services, sold separately connects

absorbs

  • Direct Marketing Campaign Managementmodel
  • Direct Response Campaign Managementmodel

measured by

  • Campaign Delivery Ratemodel
  • Campaign Delivery Timemodel
  • Response Ratemodel

optimizes

  • Conversion Ratemodel
  • Cost Per Acquisitionmodel
  • Cost Per Responsemodel
  • Response Ratemodel

produces

  • Audience Segment Listmodel
  • Campaign Creative Assetsmodel
  • Campaign Performance Reportmodel
  • Campaign Response Datasetmodel
  • Standalone Campaign Invoicemodel

realizes

  • Acquire or ingest target listmodel
  • Approve standalone campaignmodel
  • Build target audience listmodel
  • Deliver campaign executionmodel
  • Distribute and track campaignmodel
  • Invoice campaign separatelymodel
  • Produce campaign creativemodel
  • Report campaign responsemodel
  • Scope standalone campaign briefmodel
  • Scope standalone direct campaignmodel