AGI.do

Services

What will AGI do for Direct mail advertising services, sold separately?

Direct advertising services sold separately where the advertiser communicates directly with consumers by mail (including email). Such services include concept development services for direct mail advertising campaign, letter shop services, selling custom mailing lists and databases for direct mail use, proofreading direct mailout package materials, editing and formatting client-supplied mailing lists and databases for direct mail use, receiving and making telephone calls related to direct mail campaign.

The work itself

Grounded Work Profile

Tools

  • Customer Data PlatformserviceBlueprint
  • Creative Production SoftwareserviceBlueprint
  • Mail Production SystemserviceBlueprint
  • Postal Logistics SystemserviceBlueprint
  • Analytics DashboardserviceBlueprint

Outputs

  • Mailing ListserviceBlueprint
  • Mail Piece ProofserviceBlueprint
  • Mailing ManifestserviceBlueprint

Measured by

  • Mail Drop AccuracyserviceBlueprint
  • On Time Mailing RateserviceBlueprint

Key steps

  • Define mailing audienceserviceBlueprint
  • Prepare mail piece designserviceBlueprint
  • Approve mail pieceserviceBlueprint
  • Print and address piecesserviceBlueprint
  • Induct mail into postal streamserviceBlueprint
  • Report mailing and responseserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Direct mail advertising services, sold separately

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Direct mail advertising services, sold separately connects

absorbs

  • Direct Mail Campaign Managementmodel
  • Mail Campaign Managementmodel
  • Mail Fulfillmentmodel
  • Postal Preparationmodel

composes

measured by

  • Mail Delivery Timemodel
  • Mail Drop Accuracymodel
  • On Time Mailing Ratemodel
  • Response Ratemodel

optimizes

  • Cost Per Mailpiecemodel
  • Cost Per Piecemodel
  • Deliverability Ratemodel
  • Delivery Ratemodel
  • Response Ratemodel

produces

  • Mail Delivery Reportmodel
  • Mail Piece Proofmodel
  • Mailing Listmodel
  • Mailing Manifestmodel
  • Print Proofmodel

realizes

  • Approve mail piecemodel
  • Approve proof for printmodel
  • Define mail campaign and listmodel
  • Define mailing audiencemodel
  • Design and personalize mail piecemodel
  • Induct mail into postal streammodel
  • Prepare mail piece designmodel
  • Print and address piecesmodel
  • Print and personalize mail piecesmodel
  • Report delivery and responsemodel
  • Report mailing and responsemodel
  • Sort and lodge mail with carriermodel
  • Validate and cleanse addressesmodel

Go deeper

Explore Direct mail advertising services, sold separately

Read the deeper take on agi.asView as markdown