AGI.do

Services

What will AGI do for Direct response TV services?

Direct response TV, including all television advertising that requests consumers to support a specific humanitarian cause through a monthly gift or as an emergency response. Television viewers do so by either calling a specific telephone number, sending an SMS or signing up online.

The work itself

Grounded Work Profile

Tools

  • Video Production SuiteserviceBlueprint
  • Media Buying PlatformserviceBlueprint
  • Call Center PlatformserviceBlueprint
  • Analytics DashboardserviceBlueprint

Outputs

  • Response Spot MasterserviceBlueprint
  • Airtime ScheduleserviceBlueprint
  • Response Performance ReportserviceBlueprint

Measured by

  • Cost Per AcquisitionserviceBlueprint
  • Airtime Delivery AccuracyserviceBlueprint

Key steps

  • Develop response offerserviceBlueprint
  • Produce response spotserviceBlueprint
  • Approve spot and call to actionserviceBlueprint
  • Buy remnant airtimeserviceBlueprint
  • Capture inbound responsesserviceBlueprint
  • Report cost per responseserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Direct response TV services

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Direct response TV services connects

composes

measured by

  • Airtime Delivery Accuracymodel
  • Cost Per Acquisitionmodel
  • Return On Ad Spendmodel
  • Spot Clearance Ratemodel

optimizes

  • Cost Per Ordermodel
  • Cost Per Responsemodel
  • Media Efficiency Ratiomodel
  • Response Ratemodel

produces

  • Airtime Schedulemodel
  • Call Detail Recordmodel
  • Media Airing Logmodel
  • Response Attribution Reportmodel
  • Response Performance Reportmodel
  • Response Spot Mastermodel

Go deeper

Explore Direct response TV services

Read the deeper take on agi.asView as markdown