AGI.do

Services

What will AGI do for Full service advertising campaigns?

This subclass comprises all services required to create a comprehensive advertising campaign and place the resulting advertisements in media. Services include a bundle of advertising services with some or all creative and productive services for advertisements; and planning, buying of time and space and research media services. Generally, the advertising campaign service bundle is sold as a package and provides financial gain for the client.

The work itself

Grounded Work Profile

Tools

  • Customer Relationship Management SoftwareserviceBlueprint
  • Audience Analytics PlatformserviceBlueprint
  • Creative Design SoftwareserviceBlueprint
  • Media Buying PlatformserviceBlueprint
  • Digital Asset Management SoftwareserviceBlueprint
  • Marketing Analytics PlatformserviceBlueprint

Outputs

  • Campaign Strategy BriefserviceBlueprint
  • Creative Asset LibraryserviceBlueprint
  • Campaign Performance ReportserviceBlueprint

Measured by

  • Campaign Delivery On ScheduleserviceBlueprint
  • Cost Per AcquisitionserviceBlueprint

Key steps

  • Take client campaign briefserviceBlueprint
  • Research audience and marketserviceBlueprint
  • Develop creative conceptserviceBlueprint
  • Present campaign for approvalserviceBlueprint
  • Plan and buy media placementsserviceBlueprint
  • Produce campaign assetsserviceBlueprint
  • Launch and optimize campaignserviceBlueprint
  • Report campaign resultsserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Full service advertising campaigns

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Full service advertising campaigns connects

measured by

  • Campaign Delivery On Schedulemodel
  • Campaign Delivery Pacingmodel
  • Cost Per Acquisitionmodel
  • Return On Ad Spendmodel

optimizes

  • Brand Awareness Liftmodel
  • Campaign Reachmodel
  • Click-Through Ratemodel
  • Conversion Ratemodel
  • Cost Per Acquisitionmodel
  • Return On Ad Spendmodel

produces

  • Campaign Performance Reportmodel
  • Campaign Planmodel
  • Campaign Strategy Briefmodel
  • Creative Asset Librarymodel
  • Performance Dashboard Datamodel

Go deeper

Explore Full service advertising campaigns

Read the deeper take on agi.asView as markdown