Services

What will AGI do for Full service direct advertising?

This subclass comprises all services required for developing a comprehensive strategy to send promotional messages directly to consumers, except via mass media. Services include implementing a bundle of marketing or advertising methods, such as telemarketing, distribution of advertising materials and advertising specialties, other than by mail, direct mail, product demonstrations and display lettering. Generally, the direct advertising service bundle is sold as a package and provides financial gain for the client.

The work itself

Grounded Work Profile

Tools

  • Customer Relationship Management SoftwareserviceBlueprint
  • Customer Data PlatformserviceBlueprint
  • Creative Design SoftwareserviceBlueprint
  • Marketing Automation PlatformserviceBlueprint
  • Marketing Analytics PlatformserviceBlueprint

Outputs

  • Target Audience ListserviceBlueprint
  • Response Attribution ReportserviceBlueprint

Measured by

  • Conversion RateserviceBlueprint
  • Return On Marketing InvestmentserviceBlueprint

Key steps

  • Define response and offer goalsserviceBlueprint
  • Build and segment target listsserviceBlueprint
  • Craft direct response creativeserviceBlueprint
  • Approve offer and creativeserviceBlueprint
  • Deploy across response channelsserviceBlueprint
  • Track and attribute responsesserviceBlueprint
  • Report response and conversionserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Full service direct advertising

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do
  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Full service direct advertising connects

absorbs

  • Customer Acquisitionmodel
  • Customer Acquisition Operationsmodel
  • Direct Marketingmodel

composes

measured by

  • Conversion Ratemodel
  • Cost Per Acquisitionmodel
  • Response Ratemodel
  • Return On Marketing Investmentmodel

optimizes

  • Conversion Ratemodel
  • Cost Per Responsemodel
  • Response Ratemodel

produces

  • Attribution Reportmodel
  • Prospect Listmodel
  • Response Attribution Reportmodel
  • Response Logmodel
  • Target Audience Listmodel

realizes

  • Approve campaign and offermodel
  • Approve offer and creativemodel
  • Build and segment prospect listsmodel
  • Build and segment target listsmodel
  • Craft direct response creativemodel
  • Create direct response creativemodel
  • Define response and offer goalsmodel
  • Define target audience and offermodel
  • Deploy across direct channelsmodel
  • Deploy across response channelsmodel
  • Report response and conversionmodel
  • Track and attribute responsesmodel
  • Track response and attribute resultsmodel

Go deeper

Explore Full service direct advertising