Services

What will AGI do for Full service direct mail advertising?

This subclass comprises all the services required for a direct mail advertising campaign, from the concept development through the actual mailout (including emailing). Services include implementing a bundle of direct mail advertising methods, such as concept development services for direct mail advertising campaign, letter shop services, selling custom mailing lists and databases for direct mail use, proofreading direct mailout package materials, editing and formatting client-supplied mailing lists and databases for direct mail use, receiving and making telephone calls related to direct mail campaign. Generally, the direct mail advertising service bundle is sold as a package and provides financial gain for the client.

The work itself

Grounded Work Profile

Tools

  • Customer Relationship Management SoftwareserviceBlueprint
  • Address Verification SoftwareserviceBlueprint
  • Creative Design SoftwareserviceBlueprint
  • Variable Data Printing SoftwareserviceBlueprint
  • Mail Presort SoftwareserviceBlueprint
  • Mail Tracking PlatformserviceBlueprint
  • Marketing Analytics PlatformserviceBlueprint

Outputs

  • Mailing List FileserviceBlueprint
  • Mail Delivery And Response ReportserviceBlueprint

Measured by

  • In Home Delivery WindowserviceBlueprint
  • Address Accuracy RateserviceBlueprint

Key steps

  • Define mailing campaign goalsserviceBlueprint
  • Source and hygiene mailing listserviceBlueprint
  • Design mail piece creativeserviceBlueprint
  • Approve proof and listserviceBlueprint
  • Print and personalize piecesserviceBlueprint
  • Presort and induct into mailserviceBlueprint
  • Track delivery and responsesserviceBlueprint
  • Report mailing resultsserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Full service direct mail advertising

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do
  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Full service direct mail advertising connects

composes

measured by

  • Address Accuracy Ratemodel
  • In Home Delivery Windowmodel
  • On-Time Mail Drop Ratemodel

optimizes

  • Delivery Ratemodel
  • Mail Response Ratemodel
  • Mailing Cost Per Piecemodel
  • Postage Cost Per Piecemodel
  • Response Ratemodel

produces

  • Mail Delivery And Response Reportmodel
  • Mail Tracking Reportmodel
  • Mailing Listmodel
  • Mailing List Filemodel
  • Print Proofmodel
  • Response Logmodel