Services

What will AGI do for Marketing research services?

Provision of information about markets for goods and services. May be based on the collection and analysis of original data, or on the analysis of existing data.

The work itself

Grounded Work Profile

Tools

  • QualtricsserviceBlueprint
  • SPSSserviceBlueprint
  • PowerPointserviceBlueprint

Outputs

  • Market Insight ReportserviceBlueprint
  • Segmentation DatasetserviceBlueprint
  • Competitive Landscape MapserviceBlueprint

Measured by

  • Report Delivery TimeserviceBlueprint
  • Methodology RigorserviceBlueprint

Key steps

  • Clarify research questionsserviceBlueprint
  • Select research methodologyserviceBlueprint
  • Collect primary and secondary dataserviceBlueprint
  • Analyze market segmentsserviceBlueprint
  • Synthesize insight reportserviceBlueprint
  • Deliver findings briefingserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Marketing research services

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do
  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Marketing research services connects

measured by

  • Data Quality Scoremodel
  • Deliverable On-Time Ratemodel
  • Methodological Rigormodel
  • Report Delivery Timemodel

optimizes

  • Cost Per Insightmodel
  • Data Confidence Levelmodel
  • Insight Actionabilitymodel
  • Research Turnaround Timemodel
  • Segment Claritymodel

produces

  • Competitive Landscape Mapmodel
  • Consumer Insights Reportmodel
  • Market Insight Reportmodel
  • Segmentation Datasetmodel
  • Segmentation Profilemodel
  • Survey Datasetmodel