AGI.do

Services

What will AGI do for Offline media buying?

Offline media buying by press, inserts, billboards etc.

The work itself

Grounded Work Profile

Tools

  • Media Planning SoftwareserviceBlueprint
  • Audience Measurement SoftwareserviceBlueprint
  • Media Buying PlatformserviceBlueprint
  • Ad Trafficking SoftwareserviceBlueprint
  • Ad Verification SoftwareserviceBlueprint
  • Business Intelligence SoftwareserviceBlueprint

Outputs

  • Media Buy PlanserviceBlueprint
  • Spend Reconciliation ReportserviceBlueprint

Measured by

  • On-Time Placement RateserviceBlueprint
  • Spend Reconciliation AccuracyserviceBlueprint

Key steps

  • Define campaign briefserviceBlueprint
  • Plan media mix and reachserviceBlueprint
  • Negotiate placements with outletsserviceBlueprint
  • Traffic creative to outletsserviceBlueprint
  • Verify spots ran as bookedserviceBlueprint
  • Report reach and spendserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Offline media buying

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Offline media buying connects

composes

measured by

  • On-Time Placement Ratemodel
  • Placement Verification Ratemodel
  • Spend Accuracymodel
  • Spend Reconciliation Accuracymodel

optimizes

  • Budget Pacingmodel
  • Cost Per Thousand Impressionsmodel
  • Reachmodel
  • Reach and Frequencymodel

produces

  • Insertion Order Recordsmodel
  • Media Buy Planmodel
  • Media Planmodel
  • Reach And Frequency Estimatesmodel
  • Spend Reconciliation Reportmodel

Go deeper

Explore Offline media buying

Read the deeper take on agi.asView as markdown