AGI.do

Services

What will AGI do for Print advertising?

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The work itself

Grounded Work Profile

Tools

  • Campaign Management PlatformserviceBlueprint
  • Creative Design SuiteserviceBlueprint
  • Media Buying SystemserviceBlueprint

Outputs

  • Print Ad Creative FileserviceBlueprint
  • Insertion Order RecordserviceBlueprint
  • Circulation Reach ReportserviceBlueprint

Measured by

  • On-Time Insertion RateserviceBlueprint
  • Proof Accuracy RateserviceBlueprint

Key steps

  • Take campaign brief from advertiserserviceBlueprint
  • Develop creative conceptserviceBlueprint
  • Design print ad layoutserviceBlueprint
  • Present proof to advertiserserviceBlueprint
  • Reserve publication ad spaceserviceBlueprint
  • Submit print-ready artworkserviceBlueprint
  • Verify printed insertionserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Print advertising

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Print advertising connects

absorbs

  • Advertiser Brand Promotion Processmodel
  • Advertising Campaign Managementmodel

composes

measured by

  • Cost Per Thousand Impressionsmodel
  • On-Time Delivery Ratemodel
  • On-Time Insertion Ratemodel
  • Proof Accuracy Ratemodel

optimizes

  • Ad Recallmodel
  • Brand Recall Liftmodel
  • Cost Per Thousand Impressionsmodel
  • Creative Approval Cycle Timemodel

produces

  • Campaign Briefmodel
  • Circulation Reach Reportmodel
  • Insertion Order Recordmodel
  • Media Insertion Schedulemodel
  • Print-Ready Artworkmodel
  • Print Ad Creative Filemodel

realizes

  • Deliver print-ready filesmodel
  • Design print ad layoutmodel
  • Design print layout artworkmodel
  • Develop advertising conceptmodel
  • Develop creative conceptmodel
  • Plan print media schedulemodel
  • Present creative for approvalmodel
  • Present proof to advertisermodel
  • Reserve publication ad spacemodel
  • Submit print-ready artworkmodel
  • Take advertiser creative briefmodel
  • Take campaign brief from advertisermodel
  • Verify printed insertionmodel
  • Write advertising copymodel

Go deeper

Explore Print advertising

Read the deeper take on agi.asView as markdown