AGI.do

Services

What will AGI do for Search engine marketing?

SEM (search engine marketing): Internet marketing to achieve a higher ranking in search engine results to enhance pay-per-click listing. It is a digital marketing strategy used to increase the visibility of a website on search engine results pages.

The work itself

Grounded Work Profile

Tools

  • Web Analytics PlatformserviceBlueprint
  • Keyword Research SoftwareserviceBlueprint
  • Search Ad PlatformserviceBlueprint
  • Bid Management SoftwareserviceBlueprint
  • Reporting DashboardserviceBlueprint

Outputs

  • Campaign Performance ReportsserviceBlueprint
  • Keyword Bid DatasetsserviceBlueprint

Measured by

  • Return On Ad SpendserviceBlueprint
  • Lead VolumeserviceBlueprint

Key steps

  • Audit account and goalsserviceBlueprint
  • Research keywords and intentserviceBlueprint
  • Build campaign structureserviceBlueprint
  • Approve budget and creativeserviceBlueprint
  • Launch and bid manageserviceBlueprint
  • Report on performanceserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Search engine marketing

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Search engine marketing connects

absorbs

composes

  • Bid Management Softwaremodel
  • Keyword Research Softwaremodel
  • Marketing Dashboard Softwaremodel
  • Reporting Dashboardmodel
  • Search Ad Platformmodel
  • Search Ads Platformmodel
  • Web Analytics Platformmodel
  • Web Analytics Softwaremodel

measured by

  • Conversion Ratemodel
  • Cost Per Acquisitionmodel
  • Lead Volumemodel
  • Return On Ad Spendmodel

optimizes

  • Click-Through Ratemodel
  • Cost Per Acquisitionmodel
  • Return On Ad Spendmodel

produces

  • Campaign Performance Reportmodel
  • Campaign Performance Reportsmodel
  • Conversion Tracking Datamodel
  • Keyword Bid Datasetsmodel
  • Keyword Planmodel

realizes

  • Approve budget and bidsmodel
  • Approve budget and creativemodel
  • Audit account and goalsmodel
  • Build campaign structuremodel
  • Launch and bid managemodel
  • Launch and monitor campaignsmodel
  • Optimize bids and creativemodel
  • Report on performancemodel
  • Report performance and spendmodel
  • Research keywords and intentmodel

Go deeper

Explore Search engine marketing

Read the deeper take on agi.asView as markdown