AGI.do

Services

What will AGI do for Television advertising?

Positioning for this Coordinate is coming soon.

The work itself

Grounded Work Profile

Tools

  • Customer Relationship Management PlatformserviceBlueprint
  • Media Planning SoftwareserviceBlueprint
  • Media Buying PlatformserviceBlueprint
  • Ad Trafficking SystemserviceBlueprint
  • Broadcast Automation SystemserviceBlueprint
  • Ad Verification PlatformserviceBlueprint
  • Campaign Analytics DashboardserviceBlueprint

Outputs

  • Media PlanserviceBlueprint
  • Airing Verification ReportserviceBlueprint

Measured by

  • Delivered ImpressionsserviceBlueprint
  • Spot Airing AccuracyserviceBlueprint

Key steps

  • Brief campaign objectivesserviceBlueprint
  • Plan audience and reachserviceBlueprint
  • Negotiate and buy airtimeserviceBlueprint
  • Traffic creative to networksserviceBlueprint
  • Air spots in scheduled breaksserviceBlueprint
  • Verify spot airingserviceBlueprint
  • Report reach and deliveryserviceBlueprint

How AGI delivers it

Four ways AGI delivers for Television advertising

  • Services-as-Software

    Get the professional outcome delivered as software, priced on results, not headcount.

    Services.do

  • Autonomous Agents as digital employees

    Hire a digital employee that does the job under earned, supervised autonomy.

    Agents.do

Value flow

How Television advertising connects

absorbs

  • Advertising Budget Managementmodel
  • Advertising Media Buyingmodel
  • Media Buyingmodel

composes

measured by

  • Delivered Audience Guaranteemodel
  • Delivered Impressionsmodel
  • Spot Airing Accuracymodel
  • Spot Clearance Ratemodel

optimizes

  • Audience Reachmodel
  • Cost Per Thousand Impressionsmodel
  • Gross Rating Pointsmodel
  • Reach and Frequencymodel

produces

  • Airing Verification Reportmodel
  • Campaign Delivery Reportmodel
  • Media Planmodel
  • Spot Airing Logmodel

realizes

  • Air spots in scheduled breaksmodel
  • Approve media plan and budgetmodel
  • Brief campaign objectivesmodel
  • Negotiate and buy ad inventorymodel
  • Negotiate and buy airtimemodel
  • Plan audience and reachmodel
  • Plan audience reach and frequencymodel
  • Reconcile aired spots and billingmodel
  • Report campaign deliverymodel
  • Report reach and deliverymodel
  • Traffic creative to networksmodel
  • Traffic creative to stationsmodel
  • Verify spot airingmodel

Go deeper

Explore Television advertising

Read the deeper take on agi.asView as markdown