Processes
What will AGI do for Manage leads/opportunities?
The Generate leads process involves identifying viable customers based on strategy and market research conducted in process group 3.1 Understand markets, customers, and capabilities. This process covers the discovery of leads, whether this process is accomplished through an IT application, cold calling, reference/network development, or other sales methodology. Every organization can usually generate leads, but it takes extra work to identify quality leads. Develop a well-defined scoring model to determine which leads to prioritize.